APL

Aberdeen Property Leasing (APL) is leasing firm that has been servicing the North-east with leasing options for more than 35 years, managing an average of 1,500 properties in the area, and offering guidance on all aspects of property leasing and maintenance.

Over the years, APL established a good reputation in the Aberdeen property market, but with increased competition in the area, the firm wanted to raise awareness of its services, increase its property portfolio and gain more coverage in local publications. 

Objectives

• To raise awareness and the profile of Aberdeen Property Leasing 
• To increase number of properties/landlords for Aberdeen Property Leasing 
• To promote new services as the firm expanded
• To promote Aberdeen Property Leasing as experts in their field 

Delivered

We have worked with Aberdeen Property Leasing (APL) for more than two years and have successfully achieved regular press coverage to promote its services in local newspapers and magazine, including the Press and Journal, Evening Express and the local chamber magazine, Business Bulletin, as well as industry publications. 

We regularly secure features for their different properties in the Press and Journal’s Your Home supplement, as well as property related features to promote APL as experts in their field and encourage landlords to utilise APL’s services. 

At the beginning of the year, the firm enhanced its property portfolio by launching a serviced apartments division, to cater for both corporate and private use, which has been a major focus for APL’s PR over the year. We assisted APL to create the marketing material for the apartments, which included copy writing, photography and design, which was then sent to a target database. This was supported with press releases about the benefits of serviced apartments which featured in local newspapers and oil and gas industry publications, Platform and Roustabout. We have also written several staff features to promote the experience of the firm and a number of releases to support APL’s fundraising efforts.  

Results

APL is one of the leading property leasing agencies in Aberdeen City, with a reputable name in the industry and North-east of Scotland. The number of properties available has grown and the serviced apartments division has more than doubled since launching.